AMAZON PRIME STUDENT
GIVING STUDENTS WHAT THEY REALLY WANT
AS VP OF STRATEGY AT HUGE, I WAS PART OF THE TEAM THAT PITCHED AND WON THE OPPORTUNITY TO CREATE AMAZON'S FIRST ADVERTISING CAMPAIGN FOCUSED ON SIGNING COLLEGE STUDENTS UP FOR AMAZON PRIME
Built around the key insight that college students value experiences over stuff, the campaign included 12 films and 10 print pieces across paid and owned media.
MY ROLE
BRAND MARKETING STRATEGY
COMMUNICATIONS
INFLUENCER STRATEGY
PARTNERSHIPS
LAUNCH
CONTENT CREATION