7 FOR ALL MANKIND
NOT JUST ANOTHER DENIM CAMPAIGN
AS VP OF STRATEGY AT HUGE, I WAS PART OF THE TEAM THAT PITCHED AND WON THE OPPORTUNITY TO CREATE “WE ARE MANKIND”
It was true brand platform that would make 7 For All Mankind relevant in the cluttered premium denim space. Much more exciting than an average brand campaign, the platform included numerous films, billboards and wild postings featuring influencers, artists, writers and celebrities including Cleo Wade, Luka Sabbat, Farouk James, Madison Paige and JonBoy.
MY ROLE
BRAND MARKETING STRATEGY
COMMUNICATIONS
INFLUENCER
PARTNERSHIPS
LAUNCH
CONTENT CREATION