HUDSON
REVIVING A HERITAGE BRAND’S DEDICATION TO EXCELLENCE
HUDSON JEANS’ PRESIDENT HIRED ME TO SPEARHEAD THE BRAND’S MISSION TO RECLAIM ITS REPUTATION AS THE FINEST PRODUCER OF PREMIUM DENIM
Serving as the company’s consulting head of marketing, I helped create and drive overall brand strategy and positioning that was relevant not just to consumers, but also employees, clients, partners, and retailers.
MY ROLE
BRAND MARKETING STRATEGY COMMUNICATIONS
PARTNERSHIPS
LAUNCH
MEDIA
CONTENT CREATION